Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Exceptional is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Business & Industry and 36 other categories.

2 Exceptional is leading in Education, Career & Education, Tourism, Travel and 3 other categories.

Geography

1 Proclivity is leading in most countries, including United States, Brazil, India, United Kingdom and 11 other countries.

2 Exceptional is leading in Portugal, British Indian Ocean Territory, Sweden, Finland and 3 other countries.