In terms of market share, Exceptional is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Internet & Telecom and 19 other categories.
Exceptional is leading in Furniture, Telecommunications, Online Marketing, Education and one other category.
Exceptional is leading in most countries, including India, Morocco, United Kingdom, Italy and 3 other countries.
SUP media is leading in Russia, Germany, Latvia, Japan and one other country.