Market Share by Top Websites

1 IVW is leading in Top 10K Sites and The Entire Web.

2 ExoClick is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 219 other categories.

2 ExoClick is leading in Adult, TV & Video, Humor, Technology News and 5 other categories.


1 ExoClick is leading in most countries, including United States, Turkey, Russia, Brazil and 89 other countries.

2 IVW is leading in Germany, India, Poland, Canada and 83 other countries.