Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mediaplex is clearly lagging behind, losing to ExoClick in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Computer & Electronics and 174 other categories.

2 ExoClick is leading in Adult, Arts & Entertainment, People & Society, Internet & Telecom and 38 other categories.

Geography

1 ExoClick is leading in most countries, including United States, Germany, Turkey, Russia and 169 other countries.

2 Mediaplex is leading in Australia, Jamaica, Guernsey, Bhutan and 5 other countries.