Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to ExoClick in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Autos & Vehicles and 150 other categories.

2 ExoClick is leading in Adult, Internet & Telecom, Movies, Computer & Electronics and 38 other categories.


1 ExoClick is leading in most countries, including United States, Germany, Turkey, Russia and 137 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Canada, Morocco and 49 other countries.