Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to ExoClick in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 160 other categories.

2 ExoClick is leading in Adult, Internet & Telecom, TV & Video, Humor and 46 other categories.


1 ExoClick is leading in most countries, including United States, Germany, Turkey, United Kingdom and 152 other countries.

2 PubMatic is leading in India, Philippines, Pakistan, Nigeria and 22 other countries.