Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind ExoClick in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 189 other categories.

2 ExoClick is leading in Adult, Marketing & Advertising, Web Hosting, File Sharing and 23 other categories.


1 ExoClick is leading in most countries, including United States, Germany, Turkey, Russia and 128 other countries.

2 PubMatic is leading in India, Philippines, Pakistan, Sweden and 33 other countries.