Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind ExoClick in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, News & Media, Computer & Electronics, Software and 147 other categories.

2 ExoClick is leading in Adult, Arts & Entertainment, Internet & Telecom, Business & Industry and 43 other categories.


1 ExoClick is leading in most countries, including United States, Germany, Turkey, United Kingdom and 149 other countries.

2 PubMatic is leading in India, Philippines, Pakistan, Bangladesh and 15 other countries.