Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExoClick is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 231 other categories.

2 ExoClick is leading in Adult, File Sharing, Gay, Lesbian, & Bisexual, Ad Network and one other category.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 160 other countries.

2 ExoClick is leading in Germany, Turkey, China, Thailand and 25 other countries.