Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExoClick is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 236 other categories.

2 ExoClick is leading in Adult and Nudism.


1 PubMatic is leading in most countries, including United States, Russia, France, Germany and 205 other countries.

2 ExoClick is leading in Trinidad and Tobago, Palau, Timor-Leste, Seychelles and 3 other countries.