Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to ExoClick in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 182 other categories.

2 ExoClick is leading in Adult, Humor, Marketing & Advertising, Web Hosting and 30 other categories.


1 ExoClick is leading in most countries, including United States, Germany, Turkey, Russia and 137 other countries.

2 PubMatic is leading in India, Philippines, Pakistan, Australia and 39 other countries.