Market Share by Top Websites

1 ExoClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk is clearly lagging behind, losing to ExoClick in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Shopping and 142 other categories.

2 ExoClick is leading in Adult, Arts & Entertainment, People & Society, Internet & Telecom and 61 other categories.

Geography

1 ExoClick is leading in most countries, including United States, Germany, Turkey, United Kingdom and 165 other countries.

2 TradeDesk is leading in Australia, Norway, Denmark, New Zealand and 11 other countries.