Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExoClick is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 196 other categories.

2 ExoClick is leading in Adult, Movies, Humor, Chats & Forums and 13 other categories.


1 ExoClick is leading in most countries, including Germany, Russia, Turkey, Brazil and 114 other countries.

2 TradeDesk is leading in United States, France, Australia, United Kingdom and 72 other countries.