Market Share by Top Websites

1 ExoClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 TradeDesk is leading in Top 10K Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Shopping and 149 other categories.

2 ExoClick is leading in Adult, Arts & Entertainment, People & Society, Internet & Telecom and 52 other categories.


1 ExoClick is leading in most countries, including Germany, Turkey, United Kingdom, Russia and 146 other countries.

2 TradeDesk is leading in United States, Canada, Australia, Norway and 22 other countries.