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ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Overture is clearly lagging behind, losing to ExoClick in all segments.
1
Yahoo Overture has better usage coverage in more websites categories. Including Computers Electronics & Technology, Food & Drink, News & Media, Sports and 17 other categories.
2
ExoClick is leading in Adult, Arts & Entertainment and Games.
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ExoClick is leading in most countries, including United States, Germany, China, Russia and 88 other countries.
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Yahoo Overture is leading in Japan, South Korea, Philippines, Hong Kong and 12 other countries.