In terms of market share, Exovue is clearly lagging behind, losing to IndieClick in all segments.
IndieClick has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, People & Society, Shopping and 40 other categories.
Exovue is leading in Technology News and Newspapers.
IndieClick is leading in most countries, including United States, Russia, Germany, United Kingdom and 25 other countries.
Exovue hasn't got a lead over IndieClick in any country.