Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Exovue is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Finance, Investing and 58 other categories.

2 Exovue is leading in Humor.

Geography

1 Yahoo Advertising is leading in most countries, including United States, Brazil, Canada, Taiwan and 30 other countries.

2 Exovue is leading in Japan and Israel.