Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Exovue is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Finance and 62 other categories.

2 Exovue is leading in Humor.


1 Yahoo Advertising is leading in most countries, including United States, Brazil, Canada, Taiwan and 31 other countries.

2 Exovue hasn't got a lead over Yahoo Advertising in any country.