In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Eyeconomy in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 25 other categories.
Eyeconomy is leading in Sports, Soccer, News & Media, Internet & Telecom and 10 other categories.
Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 16 other countries.
Eyeconomy is leading in United Kingdom, Kenya, Israel and Ireland.