In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Fonecta in all segments.
Fonecta has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 52 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Finance, TV & Video and 18 other categories.
Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 14 other countries.
Fonecta is leading in Finland, Russia, France and Sweden.