In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Genius in all segments.
Genius has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 58 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, Tourism and 8 other categories.
Genius is leading in most countries, including United States, United Kingdom, Finland, Russia and 21 other countries.
Experian Marketing Services is leading in Italy, France, China, Japan and 9 other countries.