In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Genius in all segments.
Genius has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 49 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, TV & Video and 16 other categories.
Genius is leading in most countries, including United States, United Kingdom, India, Australia and 23 other countries.
Experian Marketing Services is leading in Germany, Canada, Italy, Colombia and 6 other countries.