Market Share by Top Websites

1 Grapeshot is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Grapeshot in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 26 other categories.

2 Grapeshot is leading in News & Media, Business & Industry, Newspapers, Shopping and 19 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, Canada, Finland, Italy and 12 other countries.

2 Grapeshot is leading in United Kingdom, Ireland, France, Australia and 2 other countries.