Market Share by Top Websites

1 Grapeshot is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Grapeshot in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 28 other categories.

2 Grapeshot is leading in News & Media, Newspapers, Career & Education, Magazines & E-Zines and 15 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 12 other countries.

2 Grapeshot is leading in United Kingdom, Ireland, Viet Nam, Russia and 5 other countries.