Market Share by Top Websites

1 Grapeshot is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Grapeshot in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, Car Buying and 22 other categories.

2 Grapeshot is leading in News & Media, Newspapers, Shopping, Career & Education and 16 other categories.


1 Experian Marketing Services is leading in most countries, including United States, Brazil, Canada, Taiwan and 11 other countries.

2 Grapeshot is leading in United Kingdom, Ireland, Russia, Singapore and 5 other countries.