Market Share by Top Websites

1 HitTail is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Experian Marketing Services is still behind HitTail in all market share segments.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 205 other categories.

2 Experian Marketing Services is leading in Sports News.

Geography

1 HitTail is leading in most countries, including United States, United Kingdom, Italy, India and 109 other countries.

2 Experian Marketing Services is leading in Honduras and Paraguay.