In terms of market share, Experian Marketing Services is clearly lagging behind, losing to HotTraffic in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 33 other categories.
HotTraffic is leading in Consumer Electronics, Mobile Developers, Jobs & Employment and Motorsports.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 14 other countries.
HotTraffic is leading in Netherlands.