In terms of market share, Experian Marketing Services is clearly lagging behind, losing to HotTraffic in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 32 other categories.
HotTraffic is leading in Consumer Electronics, Motorsports, Jobs & Employment and Mobile Developers.
Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 17 other countries.
HotTraffic is leading in Netherlands.