Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 26 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, People & Society, Marketing & Advertising and 13 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, Great Britain, Australia and 19 other countries.

2 Experian Marketing Services is leading in Canada, France, New Zealand, China and 13 other countries.