Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, TV & Video and 21 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, People & Society, Travel and 15 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, Australia, Denmark, United Kingdom and 18 other countries.

2 Experian Marketing Services is leading in United States, Canada, France, China and 5 other countries.