Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 26 other categories.

2 i-Behavior is leading in Computer & Electronics, News & Media, Career & Education, Adult and 15 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 23 other countries.

2 Experian Marketing Services is leading in Japan, Honduras, Panama, Paraguay and 2 other countries.