Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Health, News & Media, TV & Video and 24 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, People & Society, Sports and 13 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, Denmark, Australia and 21 other countries.

2 Experian Marketing Services is leading in Japan, China, Philippines, Paraguay and 4 other countries.