Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 28 other categories.

2 i-Behavior is leading in Adult, Technology News, Law & Government, Food & Drink and 6 other categories.


1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Germany, Poland and 17 other countries.

2 Experian Marketing Services is leading in United States, Canada, Finland, India and 8 other countries.