Market Share by Top Websites

1 i-Behavior is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 24 other categories.

2 i-Behavior is leading in Adult, Food & Drink, News & Media, Food & Grocery Retailers and 7 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, Germany, Australia and 20 other countries.

2 Experian Marketing Services is leading in United Kingdom, Japan, Italy, Canada and 5 other countries.