Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Real Estate and 41 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, People & Society, Car Buying, Computer & Electronics and 11 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Japan and 19 other countries.

2 Experian Marketing Services is leading in Canada, France, New Zealand, Paraguay and 14 other countries.