Market Share by Top Websites

1 i-Behavior is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 19 other categories.

2 i-Behavior is leading in Business & Industry, Shopping, Internet & Telecom, Food & Drink and 16 other categories.


1 i-Behavior is leading in most countries, including Brazil, Italy, Australia, United Kingdom and 18 other countries.

2 Experian Marketing Services is leading in United States, Japan, Paraguay, Norway and 3 other countries.