Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 25 other categories.

2 i-Behavior is leading in Career & Education, News & Media, Adult, Real Estate and 12 other categories.


1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Australia, Poland and 26 other countries.

2 Experian Marketing Services is leading in Japan, Taiwan, Colombia, Honduras and 3 other countries.