Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Health, TV & Video, Computer & Electronics and 27 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, People & Society, Finance and 14 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Australia, Italy and 21 other countries.

2 Experian Marketing Services is leading in Japan, Canada, Philippines, Paraguay and 2 other countries.