Market Share by Top Websites

1 Intent Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Intent Media in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 30 other categories.

2 Intent Media is leading in Travel, Tourism, Accommodation & Hotels, Business & Industry and 7 other categories.


1 Intent Media is leading in most countries, including United Kingdom, Spain, Australia, France and 25 other countries.

2 Experian Marketing Services is leading in United States, Italy, Chad, Brazil and 10 other countries.