Experian Marketing Services is leading in Top 100K Sites and Top 1M Sites.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 31 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, Sports and 14 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Brazil, Canada and 12 other countries.
iProspect is leading in Japan, India, Australia and Bangladesh.