Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Shopping and 19 other categories.
iProspect is leading in Business & Industry, Travel, Tourism, People & Society and 15 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 17 other countries.
iProspect is leading in India and Netherlands.