In terms of market share, Experian Marketing Services is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 55 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, Finance and 14 other categories.
KeywordMax is leading in most countries, including United Kingdom, India, Turkey, Israel and 15 other countries.
Experian Marketing Services is leading in United States, Italy, Canada, Finland and 9 other countries.