In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Knowledge Networks in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 27 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Beverages and 6 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 14 other countries.
Knowledge Networks is leading in Gabon.