Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 29 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Beverages and 7 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Japan, Italy and 16 other countries.
Knowledge Networks is leading in Canada and France.