Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 106 other categories.

2 Experian Marketing Services is leading in Car Buying, Finance, TV & Video, Insurance and 5 other categories.

Geography

1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 34 other countries.

2 Experian Marketing Services is leading in Japan, Italy, Finland, Honduras and 5 other countries.