Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 109 other categories.

2 Experian Marketing Services is leading in Car Buying, Finance, Soccer, TV & Video and 5 other categories.

Geography

1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Australia and 32 other countries.

2 Experian Marketing Services is leading in Japan, Romania, Brazil, Norway and 3 other countries.