Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 23 other categories.


1 Experian Marketing Services is leading in most countries, including Japan, United Kingdom, Brazil, Italy and 12 other countries.

2 MerchantAdvantage is leading in United States, Canada, Indonesia, Australia and 5 other countries.