Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 Experian Marketing Services is leading in Top 10K Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 35 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 23 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including Japan, United Kingdom, Germany, Italy and 7 other countries.

2 MerchantAdvantage is leading in United States, Canada, Iran, Lao and 6 other countries.