Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 29 other categories.

2 Experian Marketing Services is leading in Arts & Entertainment, Autos & Vehicles, People & Society, Car Buying and 18 other categories.


1 Experian Marketing Services is leading in most countries, including Canada, Brazil, Germany, China and 21 other countries.

2 MerchantAdvantage is leading in United States, Spain, Thailand, Sweden and 5 other countries.