Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 29 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 25 other categories.


1 Experian Marketing Services is leading in most countries, including Germany, Italy, Brazil, Australia and 14 other countries.

2 MerchantAdvantage is leading in United States, Canada, Argentina, Sweden and 4 other countries.