Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 71 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Finance, TV & Video and 10 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Spain, Germany and 27 other countries.

2 Experian Marketing Services is leading in United States, Japan, Canada, Taiwan and 6 other countries.