Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 89 other categories.

2 Experian Marketing Services is leading in Car Buying, Banking, Web Design, Telecommunications and 3 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, United Kingdom, Spain and 42 other countries.

2 Experian Marketing Services is leading in United States, Japan, Paraguay, New Zealand and 4 other countries.