In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 27 other categories.
Nextag ROI Optimizer is leading in Shopping, Marketing & Advertising, Home & Garden, Industrial Goods & Services and 6 other categories.
Experian Marketing Services is leading in most countries, including United States, Brazil, Australia, Italy and 14 other countries.
Nextag ROI Optimizer is leading in Germany, France, Czech Republic and Singapore.