Market Share by Top Websites

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 26 other categories.

2 Nextag ROI Optimizer is leading in Shopping, Business & Industry, Marketing & Advertising, Clothing and 11 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 12 other countries.

2 Nextag ROI Optimizer is leading in Germany, France, Saudi Arabia, Malaysia and 4 other countries.