In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Performable in all segments.
Performable has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Web Hosting, Computer & Electronics and 71 other categories.
Experian Marketing Services is leading in Arts & Entertainment, Autos & Vehicles, Car Buying, Banking and 8 other categories.
Performable is leading in most countries, including United States, New Zealand, Canada, United Kingdom and 30 other countries.
Experian Marketing Services is leading in Brazil, China, South Africa, Portugal and 13 other countries.