In terms of market share, Experian Marketing Services is clearly lagging behind, losing to PredictiveIntent in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 32 other categories.
PredictiveIntent is leading in Jobs & Employment, Career & Education, Marketing & Advertising, Law & Government and one other category.
PredictiveIntent is leading in most countries, including Russia, Portugal, Netherlands, Mexico and 15 other countries.
Experian Marketing Services is leading in United States, United Kingdom, Canada, Finland and 8 other countries.