Market Share by Top Websites

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to PredictiveIntent in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 32 other categories.

2 PredictiveIntent is leading in Jobs & Employment, Career & Education, Marketing & Advertising, Law & Government and one other category.

Geography

1 PredictiveIntent is leading in most countries, including Russia, Portugal, Netherlands, Mexico and 15 other countries.

2 Experian Marketing Services is leading in United States, United Kingdom, Canada, Finland and 8 other countries.