In terms of market share, Experian Marketing Services is clearly lagging behind, losing to PredictiveIntent in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Car Buying and 26 other categories.
PredictiveIntent is leading in Jobs & Employment, Career & Education and Energy.
Experian Marketing Services is leading in most countries, including United States, Brazil, Germany, New Zealand and 15 other countries.
PredictiveIntent is leading in Great Britain, Spain, Portugal, Italy and 14 other countries.