Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 Experian Marketing Services is leading in Top 10K Sites.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 24 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 20 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United Kingdom, Brazil, Japan, Turkey and 8 other countries.

2 Proclivity is leading in United States, Germany, Ukraine, India and 2 other countries.