Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 25 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 20 other categories.


1 Experian Marketing Services is leading in most countries, including United Kingdom, Italy, Canada, France and 14 other countries.

2 Proclivity is leading in United States, China, Poland, Iran and one other country.