Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 Experian Marketing Services is leading in Top 10K Sites.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 24 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Business & Industry, Car Buying and 19 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United Kingdom, Brazil, Canada, Taiwan and 14 other countries.

2 Proclivity is leading in United States, China, India, Sri Lanka and one other country.