Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 Experian Marketing Services is leading in Top 1M Sites.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 24 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 22 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United Kingdom, Japan, Brazil, Canada and 11 other countries.

2 Proclivity is leading in United States, Turkey, China, India and 2 other countries.