Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 24 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 23 other categories.


1 Experian Marketing Services is leading in most countries, including Italy, Canada, Finland, India and 10 other countries.

2 Proclivity is leading in United States, Germany, Uruguay, Chile and 6 other countries.