Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 Experian Marketing Services is leading in Top 10K Sites.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, Car Buying and 23 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 21 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including Brazil, Japan, Italy, Australia and 10 other countries.

2 Proclivity is leading in United States, United Kingdom, Germany, China and 3 other countries.