Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 25 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 19 other categories.


1 Experian Marketing Services is leading in most countries, including United Kingdom, Canada, Brazil, Japan and 11 other countries.

2 Proclivity is leading in United States, India, Switzerland, Israel and one other country.