Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 25 other categories.

2 Experian Marketing Services is leading in Business & Industry, Autos & Vehicles, Arts & Entertainment, Car Buying and 19 other categories.


1 Experian Marketing Services is leading in most countries, including Brazil, Germany, Canada, New Zealand and 20 other countries.

2 Proclivity is leading in United States, Great Britain, India, Serbia and 3 other countries.