Market Share by Top Websites

1 Questback is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 68 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Travel, Tourism and 9 other categories.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Denmark, United Kingdom and 22 other countries.

2 Experian Marketing Services is leading in United States, Italy, Japan, China and 4 other countries.