Market Share by Top Websites

1 Questback is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 66 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Tourism, Travel and 7 other categories.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Germany, United Kingdom and 47 other countries.

2 Experian Marketing Services is leading in United States, China, South Africa, Paraguay and 7 other countries.