Market Share by Top Websites

1 Questback is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 61 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Finance, Banking and 9 other categories.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Denmark, Finland and 25 other countries.

2 Experian Marketing Services is leading in United States, Australia, Italy, Japan and 8 other countries.