In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Quisma in all segments.
Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Business & Industry and 61 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Car Buying, TV & Video, Movies and 9 other categories.
Quisma is leading in most countries, including Germany, Poland, United Kingdom, Russia and 18 other countries.
Experian Marketing Services is leading in United States, Italy, Canada, Finland and 11 other countries.