Market Share by Top Websites

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to ROI trax in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 24 other categories.

2 ROI trax is leading in Business & Industry, Shopping, Health, Home & Garden and 22 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 15 other countries.

2 ROI trax is leading in Chile, Serbia and Netherlands.