In terms of market share, Experian Marketing Services is clearly lagging behind, losing to ROI trax in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 24 other categories.
ROI trax is leading in Business & Industry, Shopping, Health, Home & Garden and 22 other categories.
Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 15 other countries.
ROI trax is leading in Chile, Serbia and Netherlands.