In terms of market share, Experian Marketing Services is clearly lagging behind, losing to SUP media in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 28 other categories.
SUP media is leading in Shopping, Religion & Spirituality, Software, Recreation & Hobbies and 7 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 12 other countries.
SUP media is leading in Russia, Germany, Belarus, Poland and one other country.