In terms of market share, Experian Marketing Services is clearly lagging behind, losing to SUP media in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 31 other categories.
SUP media is leading in Shopping, Models, Recreation & Hobbies, Social Network and 2 other categories.
Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 17 other countries.
SUP media is leading in Russia, Romania and Czech Republic.