Market Share by Top Websites

1 TapInfluence is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to TapInfluence in all segments.

Websites Categories

1 TapInfluence has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Food & Drink and 137 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Motorcycles, Banking and 7 other categories.

Geography

1 TapInfluence is leading in most countries, including United States, Canada, India, United Kingdom and 67 other countries.

2 Experian Marketing Services is leading in Honduras, Panama and Paraguay.