Market Share by Top Websites

1 TrackingSoft is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to TrackingSoft in all segments.

Websites Categories

1 TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Games, Arts & Entertainment and 85 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Tourism, Banking and 5 other categories.

Geography

1 TrackingSoft is leading in most countries, including United States, Italy, Germany, United Kingdom and 34 other countries.

2 Experian Marketing Services is leading in Croatia, Korea Republic, New Zealand, Norway and 2 other countries.