Market Share by Top Websites

1 TrackingSoft is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to TrackingSoft in all segments.

Websites Categories

1 TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Games and 86 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Banking, Automotive Industry and 4 other categories.

Geography

1 TrackingSoft is leading in most countries, including United States, Italy, United Kingdom, India and 48 other countries.

2 Experian Marketing Services is leading in China, South Africa, Paraguay, British Indian Ocean Territory and 3 other countries.