Market Share by Top Websites

1 TrackingSoft is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to TrackingSoft in all segments.

Websites Categories

1 TrackingSoft has better usage coverage in more websites categories. Including People & Society, Business & Industry, Games, Video Games and 79 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Tourism, Banking and 8 other categories.

Geography

1 TrackingSoft is leading in most countries, including United States, Italy, United Kingdom, India and 34 other countries.

2 Experian Marketing Services is leading in Mexico, Paraguay, Israel, Honduras and 4 other countries.