In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Unister in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 32 other categories.
Unister is leading in Travel, Tourism, Investing and Airlines & Airports.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Finland and 13 other countries.
Unister is leading in Germany, Austria, Switzerland, China and 3 other countries.