Market Share by Top Websites

1 Varick Media Management is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Shopping and 86 other categories.

2 Experian Marketing Services is leading in Fashion & Modeling, Sports News and Computer Security.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, Australia, Great Britain and 31 other countries.

2 Experian Marketing Services is leading in Brazil, Paraguay, Taiwan, British Indian Ocean Territory and 8 other countries.