Market Share by Top Websites

1 Varick Media Management is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Shopping, Health and 65 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, People & Society, Computer & Electronics and 8 other categories.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, Australia, Russia and 11 other countries.

2 Experian Marketing Services is leading in United Kingdom, Italy, France, Germany and 10 other countries.