Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Experian Marketing Services is leading in Top 10K Sites.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 44 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Finance, Travel and 14 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 53 other countries.

2 Experian Marketing Services is leading in Canada.