In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Webclicktracker in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 27 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Shopping, Construction & Maintenance and 11 other categories.
Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 16 other countries.
Webclicktracker is leading in China, India, Russia, Hong Kong and 6 other countries.