Market Share by Top Websites

1 WebTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to WebTracker in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 26 other categories.

2 WebTracker is leading in Arts & Entertainment, Adult, News & Media, Movies and 7 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 15 other countries.

2 WebTracker is leading in Japan, Indonesia, Taiwan and China.