Market Share by Top Websites

1 WebTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to WebTracker in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, People & Society, Car Buying and 16 other categories.

2 WebTracker is leading in Arts & Entertainment, Adult, News & Media, Games and 14 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, Canada, Brazil, France and 26 other countries.

2 WebTracker is leading in Japan, China, Israel, Mexico and one other country.