Market Share by Top Websites

1 WebTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to WebTracker in all segments.

Websites Categories

1 WebTracker has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Adult, Shopping and 23 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, People & Society, Finance and 22 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Brazil and 16 other countries.

2 WebTracker is leading in Japan, Taiwan, Thailand, Saudi Arabia and 3 other countries.