Market Share by Top Websites

1 WebTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to WebTracker in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 29 other categories.

2 WebTracker is leading in Arts & Entertainment, Adult, News & Media, Movies and 6 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, Germany, Brazil, Canada and 16 other countries.

2 WebTracker is leading in Japan, Taiwan, Russia, Latvia and 2 other countries.