Market Share by Top Websites

1 WhosOn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Internet & Telecom and 123 other categories.

2 Experian Marketing Services is leading in TV & Video, Banking, Sports News and Fashion & Modeling.

Geography

1 WhosOn is leading in most countries, including United Kingdom, United States, Canada, Germany and 66 other countries.

2 Experian Marketing Services is leading in Japan, Ukraine, Norway and Paraguay.