Market Share by Top Websites

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to WordStream in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Internet & Telecom and 48 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, Finance and 16 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 13 other countries.

2 WordStream is leading in Mexico, Australia, Netherlands, Switzerland and 7 other countries.