Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Shopping and 51 other categories.
Experian Marketing Services is leading in Arts & Entertainment, Car Buying, Sports, Tourism and 11 other categories.
Experian Marketing Services is leading in most countries, including United States, Canada, United Kingdom, Japan and 13 other countries.
WordStream is leading in Mexico, Australia, United Arab Emirates, Slovakia and 7 other countries.