In terms of market share, Experian Marketing Services is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Internet & Telecom and 48 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, Finance and 16 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 13 other countries.
WordStream is leading in Mexico, Australia, Netherlands, Switzerland and 7 other countries.