Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Internet & Telecom and 48 other categories.
Experian Marketing Services is leading in Arts & Entertainment, Car Buying, Finance, Tourism and 15 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Japan, Germany and 10 other countries.
WordStream is leading in Mexico, Hungary, Bulgaria, Indonesia and 7 other countries.