Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 42 other categories.
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Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Japan and 12 other countries.
XA.net is leading in India, Canada, Russia, Australia and 8 other countries.