Market Share by Top Websites

1 is leading in Top 100K Sites.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 46 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Finance, Sports and 14 other categories.


1 is leading in most countries, including India, Canada, Australia, Viet Nam and 15 other countries.

2 Experian Marketing Services is leading in United States, United Kingdom, Italy, Finland and 9 other countries.