Experian Marketing Services is leading in Top 100K Sites and Top 1M Sites.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 48 other categories.
Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Sports, Travel and 12 other categories.
Experian Marketing Services is leading in most countries, including United States, Brazil, United Kingdom, France and 9 other countries.
XA.net is leading in India, Australia, Slovakia, Singapore and 2 other countries.