Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, expo-MAX is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 89 other categories.

2 expo-MAX is leading in Tourism, Photography, Real Estate, Home & Garden and 14 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 69 other countries.

2 expo-MAX is leading in Romania, Indonesia, Malaysia, Peru and 6 other countries.