Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, expo-MAX is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 100 other categories.

2 expo-MAX is leading in People & Society, Arts & Entertainment, Music & Audio, Travel and 45 other categories.


1 Unica is leading in most countries, including United States, Germany, Great Britain, Australia and 71 other countries.

2 expo-MAX is leading in Canada, Brazil, India, Mexico and 19 other countries.