Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Eyeota is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 232 other categories.

2 Eyeota is leading in Adult, TV & Video, Software, Movies and 6 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including Japan, Poland, France, United States and 205 other countries.

2 Eyeota is leading in Indonesia, Greece, Viet Nam, Singapore and 18 other countries.