Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Eyeota is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 238 other categories.

2 Eyeota is leading in Adult and Technology News.

Geography

1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Turkey and 197 other countries.

2 Eyeota is leading in Indonesia, Brazil, Thailand, Viet Nam and 5 other countries.