Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to Eyeota in all segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 203 other categories.

2 Nielsen Display Ads is leading in Makes & Models, Insurance, Weapons, Fitness and 20 other categories.

Geography

1 Eyeota is leading in most countries, including Indonesia, Brazil, Turkey, India and 149 other countries.

2 Nielsen Display Ads is leading in France, United States, Canada, Belgium and 39 other countries.