Eyeota
31,546 websites

Eyeota offers both free and paid options

http://www.eyeota.com/

Eyeota helps publishers build and segment their audience data and then monetize it through the eyeota data marketplace

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Nielsen Display Ads
19,409 websites

Nielsen Display Ads is free to use

http://exelate.com

eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and...

Market Share by Top Websites

1 Eyeota is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Nielsen Display Ads is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Hobbies & Leisure, Lifestyle and 11 other categories.

2 Eyeota is leading in Games, Arts & Entertainment, Computers Electronics & Technology, Adult and 5 other categories.

Geography

1 Eyeota is leading in most countries, including United States, China, Indonesia, Brazil and 140 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Israel, Réunion and 6 other countries.