Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to Eyeota in all segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 195 other categories.

2 PubMatic is leading in Jobs & Employment, Home & Garden, Coupons, Motorsports and 19 other categories.

Geography

1 Eyeota is leading in most countries, including Indonesia, Brazil, United States, Turkey and 150 other countries.

2 PubMatic is leading in Sweden, Finland, Nigeria, Ghana and 11 other countries.