Market Share by Top Websites

1 Eyeota is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 134 other categories.

2 PubMatic is leading in Chats & Forums, Autos & Vehicles, Newspapers, Science and 89 other categories.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 98 other countries.

2 Eyeota is leading in Indonesia, Brazil, Turkey, India and 89 other countries.