Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Eyeota is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 206 other categories.

2 Eyeota is leading in Adult, Clothing, Consumer Electronics, Social Network and 24 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Germany and 163 other countries.

2 Eyeota is leading in Indonesia, Viet Nam, Turkey, Thailand and 40 other countries.