Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites.

2 Eyeota is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 147 other categories.

2 PubMatic is leading in Finance, Celebrities & Entertainment News, Jobs & Employment, Mobile Developers and 55 other categories.


1 Eyeota is leading in most countries, including Indonesia, United States, Brazil, Turkey and 130 other countries.

2 PubMatic is leading in India, Poland, Philippines, Canada and 20 other countries.