Market Share by Top Websites

1 Eyeota is leading in Top 1M Sites and The Entire Web.

2 PubMatic is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 195 other categories.

2 PubMatic is leading in Jobs & Employment, Coupons, Motorsports, Makes & Models and 22 other categories.

Geography

1 Eyeota is leading in most countries, including Indonesia, Brazil, Turkey, Viet Nam and 157 other countries.

2 PubMatic is leading in United States, Philippines, Sweden, Finland and 14 other countries.