Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Eyeota is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 228 other categories.

2 Eyeota is leading in Products & Shopping, Industrial Goods & Services, Furniture, Poker and 4 other categories.


1 PubMatic is leading in most countries, including United States, Russia, France, Germany and 196 other countries.

2 Eyeota is leading in Indonesia, Thailand, Taiwan, Malaysia and 17 other countries.