Market Share by Top Websites

1 Eyeota is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 PubMatic is leading in Top 10K Sites.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 195 other categories.

2 PubMatic is leading in Jobs & Employment, Coupons, Motorsports, Mental Health and 19 other categories.

Geography

1 Eyeota is leading in most countries, including Indonesia, Brazil, Turkey, Viet Nam and 164 other countries.

2 PubMatic is leading in United States, Sweden, Finland, Nigeria and 19 other countries.