Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Eyeota is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Sports, Chats & Forums, Food & Drink, Autos & Vehicles and 147 other categories.

2 Eyeota is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 87 other categories.

Geography

1 Eyeota is leading in most countries, including Brazil, Indonesia, Spain, India and 112 other countries.

2 PubMatic is leading in United States, Japan, Germany, France and 101 other countries.