Market Share by Top Websites

1 EyeWonder is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to EyeWonder in all segments.

Websites Categories

1 EyeWonder has better usage coverage in more websites categories. Including People & Society, Business & Industry, Computer & Electronics, Arts & Entertainment and 52 other categories.

2 Open AdExchange is leading in Career & Education, Real Estate, Travel, Newspapers and 9 other categories.


1 EyeWonder is leading in most countries, including United States, Germany, India, Japan and 26 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Norway, Italy and one other country.