Market Share by Top Websites

1 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Google Ads Advertiser is still behind Facebook Advertiser in all market share segments.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Food & Drink, Arts & Entertainment and 20 other categories.

2 Google Ads Advertiser hasn't got a lead over Facebook Advertiser in any websites category.


1 Facebook Advertiser is leading in most countries, including United States, United Kingdom, Russia, Brazil and 156 other countries.

2 Google Ads Advertiser is leading in Japan and Iran.