Market Share by Top Websites

1 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Google Dynamic Remarketing is still behind Facebook Custom Audiences in all market share segments.

Websites Categories

1 Facebook Custom Audiences has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 240 other categories.

2 Google Dynamic Remarketing hasn't got a lead over Facebook Custom Audiences in any websites category.


1 Facebook Custom Audiences is leading in most countries, including United States, Taiwan, Russia, United Kingdom and 212 other countries.

2 Google Dynamic Remarketing is leading in Kiribati.