Market Share by Top Websites

1 Facebook Like Button is leading in Top 1M Sites and The Entire Web.

2 Instagram is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Facebook Like Button has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 235 other categories.

2 Instagram is leading in Fashion & Modeling, Beverages, Cosmetics, Camps and 3 other categories.

Geography

1 Facebook Like Button is leading in most countries, including Japan, Brazil, France, Poland and 197 other countries.

2 Instagram is leading in United States, Russia, United Kingdom, Canada and 15 other countries.